Aesthetic Preferences

Aesthetics is a field of philosophy that deals with the nature of attractiveness, art and taste. This field of philosophy also deals with the generation and admiration of beauty. Scientifically, aesthetics is described as the learning of sensory or sensori-emotional assessments. It is a sub-discipline of the study of quality and value, a field in philosophy and is linked to the philosophy of beauty. Aesthetics investigates the fresh manners of seeing and perceiving the surrounding. Kant was the first individual to gain an insight on anesthetic. Kant argued that aesthetic behavior is independent of instantaneous desire. Kant discusses the principles of priori sensibility. These are the regulations that correctly express peoples judgment of taste. This is the aesthetic judgment as it is normally understood in the perspective of art. Kant suggested that the mind organizes impressions in order to come up with the understanding of the environment. The organization is beforehand constructed in the impressions, presumed by them. Because the organization does not come up naturally, it must originate from the individual. This means that people do not perceive the surrounding the way it actually is, as their minds sifts, unites and presents it to them. Peoples idea of Aesthetics therefore is the way peoples senses are brigaded by the mind. Since the beginning of arts, artists have always been prepared to operate within the aesthetic preferences of their clients. It is without doubt fact that people have clear-cut preference orders and that the orders vary from one person to the other. These preference orders can be related to aesthetics. Aesthetic preferences thus seem to be subjective. This is in line with the argument that beauty lies in the eyes of a beholder. This paper seeks to find out as Kant argues whether it is important and profitable for clients to discus their aesthetic preferences.

This section of the paper seeks to prove that aesthetics preferences are neither important nor profitable in art. Some researchers have argued that aesthetic value and preferences are subjective. This means that they are opinionated and depend with the person in question. Any opinion based on subjectivity is never fair or just. This is in line with the argument that beauty is in the eyes of the beholder. What is considered beauty, appealing and attractive to one person may be perceived differently by another. In this case, people tend to be selective in their decisions. Many items on sale tend to remain unsold due to the fact that no one perceives them as attractive or appealing. If this aspect of expressing aesthetic preferences was not there, everything would be viewed similarly. Therefore people would not be selective in their decisions. It would be possible to let any person to make a decision on behalf of another person. Items have lost their place due to aesthetic preferences desire.        

Many have argued that it is possible for an important item to lose its place due to aesthetic preferences. Due to the fact that people have different preferences, they tend to choose arts and other items based on its aesthetic value. This means that most acquisition decisions are based on aesthetic preferences. There is a tendency of some really valuable and important objects failing to be selected or acquired on the claim that they are not aesthetically appealing. This also means that there are situations where less valuable items have been selected over the more valuable items due to their aesthetic attractiveness. In art this point plays a key role. Many artistic items are selected based on their aesthetic appeal.    

In art aesthetics plays a very crucial role. If fact, as we have already seen in the introduction, aesthetics can be understood in the art philosophy. In most cases when artists are embarking on their projects, it is always common for their clients to detail the colors and nature of the final product that they require. In this case, discussing aesthetic preference for the final product is limiting because the artist will have to stick with what the client wants, which might not be his own preference.  This might cause loss of interest on the part of the artist because he might end up working on a boring project. Because of the objective nature of aesthetic preference, the artist might end up imposing some of his preferences in the process. On the other hand, if the artist is allowed to operate as per his preferences, the client might end up being dissatisfied. There is also a problem related to explaining personal preferences. This becomes a limitation in creation of artistic elements. In all projects that are undertaken, the main goal is to come up with products that are as far as possible as the definitions of the client. In this case, the person undertaking the project will achieve client satisfaction. In explaining personal preferences, there is no universal expression. In this case, it is possible for the developer to fail to understand the exact products that the client requires. This may lead to production of an object that is not completely satisfactory for the client.  

There have been arguments that it is not possible to explain fully what a person requires in terms of aesthetic value. It has always been limiting due to lack of the right ones in explaining personal aesthetic judgment. It is an undeniable fact that aesthetic judgment is not an experiential judgment. As result, due to unfeasibility of universal English tongue, more than one totally dissimilar feeling by different individuals can be expressed in a similar way. At the same time, two different feelings by the same or two different people can be expressed in a dissimilar way. Therefore, a combined classification of aesthetic value with enthusiastic players in a social scale may be a socially bargained experience, argued in a framework. This brings about the question of whether there is a common fundamental agreement to aesthetic judgment and if there is a common way of articulating resemblances in beauty. This takes us back to Kants argument. Beauty is in the mind. There is therefore no particular way of expressing aesthetic preferences because people understand it differently.

Arguments in support              
This section of the paper seeks to prove the importance and profitability of discussing aesthetic preferences. Kant put forward three different kinds of pleasure. The first one was pleasure in the agreeable (Brady, 2005). The second was in good. The last one was in beauty. He argued that in order to judge something as beautiful, it is important to react to it as it reveals itself, without analyzing. In Kants argument, he reveals that aesthetic preferences provide pleasure. This kind of pleasure, according to Kant is suitable and universal. This pleasure is there to be enjoyed by every person. This is therefore the essence of art. It is true to argue that without aesthetic preferences, art cannot appeal to any one. Artistic items are precious for their aesthetic value. It is thus a true claim that beauty is of basic importance.

Most of the items people acquire are measured against their aesthetic value, which is judged upon peoples preferences. People, items of clothing, homes, artistic items, among other items are celebrated for their artistic value. Although other aspects of the items might be considered, the most basic aspect that they are measured against is their artistic value. Without aesthetic preferences, people would not be able to make judgments on the items they acquire. Aesthetic preferences cause variety. This increases beauty in our surrounding.      

Aesthetic preferences make people to appreciate the beauty of the environment. People view their surroundings differently according to their aesthetic preferences. The environment has a variety of aesthetic value. In this case, the variety values and varied preferences make it possible for the nature to be appreciated from different perspectives. Many environmentalists have agreed that the development of a connection with the natural world through aesthetic understanding can hearten or contribute to an ethical outlook towards the natural world. Aesthetic is associated with not only the ethical outlook of nature but also personal well-being.

Aesthetics is connected to personal fulfillment rather than personal preservation. Under this argument, it is clear that aesthetics fulfils our psychological needs. For very many centuries, people have used aesthetics and art to celebrate their values, cultures and traditions. Even today this is common. There are some forms of beauty that creates peacefulness and tranquility. Most people have flower gardens where the flowers are selected based on personal preferences. There is always a form of emotional satisfaction in getting something that is appealing. This is measured against aesthetic value which is determined by personal preference. Whenever a person goes out to shop or acquire an object, there is always a tendency of selecting the item that is most appealing. This creates satisfaction and thus fulfills emotional or psychological needs.

It is evident that there are a few limitations in expressing aesthetic preferences as discussed under the counter-arguments. Nevertheless, the arguments in support of the importance and profitability of expressing aesthetic preferences are more convincing. Many researches have been done on this topic. There have been many debates and controversies on the topic, but the bottom line is, regardless of how the aesthetic preferences comes about, the fact remains that it is important in nature, well-being and art, among other areas. More researches should be carried out to clear the debates and controversies that surround this field of philosophy.


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